The Art & Craft of
Profitable Client AcquisitionThe Art & Craft of
Profitable Client AcquisitionLearn from Michael Alaniz, Founder of Local Loop Marketing and Alaniz Digital Partners
– a digital marketing agency in Southern California.
Learn from Michael Alaniz, Founder of Local Loop Marketing and Alaniz Digital Partners – a digital marketing agency in Southern California.
Client Converters Focus on the Following 3 Pillars:
principles
POSITION
STRATEGY
PRINCIPLES:
Marketing platforms come and go and will always evolve. This is why successful marketing should be built on timeless principles that can be applied across any niche or platform.
the principles we focus on:
Audience + offer + message must be congruent
Target smaller market subsets instead of trying to capture a percentage of a large market
Implementation is more important than Perfection
Without implementation what you're learning is just entertainment and a distraction
Leverage current success before chasing new opportunities
The only opinion that matters is your target market
Know what your target markets needs, wants and fears
True education is IMPLEMENTATION
without implementation, what you’re learning is just entertainment and distraction.
POSITIONING:
Your business should not compete.
You must find a position that allows your target market to quickly understand what you do – and that it’s specific for them.
STRATEGY:
Marketing platforms come and go and will always evolve. This is why successful marketing should be built on timeless principles that can be applied across any niche or platform.
IDENTIFY
Identify what you are trying to accomplish and what you have to work with. Put together a short term plan to accomplish within 15 days – 30 days).
TEST
Implement your plan.
REFINE
Review your results and identify how you can improve. Then repeat the process of identify, test, refine.
Here are our fast action steps for getting things moving towards the goal line.
PERSONAL INVENTORY
Understand where you’re at. What’s working, what’s not working and what assets do you have to work with.
MARKET INVENTORY
Understand your current customer base. Who must you NOT work with anymore. Who must you START working with?
DEFINE OBJECTIVES
You must define your objectives in a concise manner.
REVIEW YOUR OBJECTIVES & INVENTORY
Based on what you see – identify the priorities that MUST be done in the next 15 days.
HIT THAT GOAL
RE-REVIEW OBJECTIVES
Review your Objectives and identify what must be done in the next 30 days.
REPEAT & EVALUATE
Repeat & Continue to evaluate your progress. See how you can optimize and improve.
TAKE RESPONSIBILITY
Take FULL responsibility for accomplishing your goals. Do not delegate responsibility.
LISTEN TO THE MOST RECENT EPISODE
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