Before you invest a single dollar in Google Ads.
you need the foundation set: tracking that works, funnels that convert, and a launch plan built on data
The Marketing Matrix ensures your business is ready to scale ads without wasting budget.
What You Get
Inside the Marketing Matrix
01
Conversion Tracking Alignment
Define the conversions that matter most to your business and align them with a scalable Google Ads campaign structure. Walk away knowing exactly what to measure — and why.
02
Conversion Readiness Review
A strategic evaluation of your core funnel and lead generation system, with clear recommendations to strengthen performance before scaling traffic.
(We look at what matters most, so you don’t overspend on weak points.)
03
Platform Tracking Implementation
Full setup across GA4, Google Tag Manager, and Search Console — with your top goals tracked accurately so you can finally trust your data.
04
Launch Strategy (Delivered via Loom Video)
A step-by-step roadmap for launching your ads profitably, including:
- Campaign types to start with
- Recommended budget ranges
- Keyword themes to target
- Conversion benchmarks to measure against
05
three strategy calls (75 minutes each)
Focused collaboration to make sure everything is aligned before launch:
- CALL 1: Discovery (your answers prepped in advance for efficiency)
- CALL 2: Michael presents the plan + Q&A
- CALL 3: Flexible use — optimization, follow-up, or campaign review when you need it most.
06
retargeting setup
Two Google Ads retargeting audiences + campaigns built to automatically re-engage warm leads and increase conversions.
07
Branding Campaign Setup
Protect and capture buyers already searching for your company and product by name.
investment
only $2,500.00 one-time
Essential Prep for a ProfThe Marketing Matrix is the essential prep for businesses who want to run Google Ads profitably and scale with confidence.itable Google Ads Program
Ready to build your foundation?
