Training & Case Studies

Episode 3: PR Secrets From a Celebrity Marketing Company

Episode 3: PR Secrets From a Celebrity Marketing Company

Today Michael Alaniz sits with Peare Media founder, Kristen Hinman to discuss the world of PR and how any business can generate PR using a 3-step approach. Kristen’s background in PR was focused primarily on Celebrity Brands and getting them featured on major media...

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Episode 2: Why You Should Charge For Consultations

Episode 2: Why You Should Charge For Consultations

In today’s episode we’re debunking one of the most common myths when it comes to your business: the idea that free consultations generate more business.  From why giving away your services for free can result in fewer quality conversions to how to effectively leverage...

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Episode 1: Are You A Client Converter?

Episode 1: Are You A Client Converter?

My name is Michael Alaniz and I am the founder of a digital marketing agency in Southern California. I’ve spent the last 10 years combining my direct sales background with a passion for internet marketing. And through all of the online and offline strategies I’ve...

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