Training & Case Studies
Episode 8: Marley Baird Media: Lessons from Building a Video Marketing Agency for Online Influencers
In today’s show Michael sits down with Marley Baird of Marley Baird Media to discuss how she built a video marketing agency for online influencers and the practical lessons she’s learned about converting and maintaining client relationships. In this episode you will...
Episode 7: How A Personal Injury Attorney Grew His Practice From ZERO To 7-Figures In 4 Years
In today’s show Michael sits down with Lem Garcia of Lem Garcia Law to discuss Lem’s proven strategies for growing his service business. From prioritizing his customer experience to what he learned from the Grant Cardone 10x Growth Conference, Lem and Michael do a...
Episode 6: How To Start A Service Business
In today’s show Michael breaks down his top strategies and tips for starting a service-based business with zero clients, how to scale your service, and why you should never work for free. In this episode you will learn: How to start a service business with zero...
Episode 5: The Importance of Client Follow Ups
In today’s show Michael breaks down common mistakes business owners make when following up with client meetings, how to mediate extra work, and the importance of properly managing client follow-ups. In this episode you will learn: Why follow up meetings are critical...
Episode 4: The Power of Getting Honest with Yourself in Business
In today’s show, Michael sits with former Entertainment executive Jeff Stein who now consults business executives and actors on how to get what they want, by getting honest about WHAT they want and WHY they want. In this episode, you will learn. Why your success is a...
Episode 3: PR Secrets From a Celebrity Marketing Company
Today Michael Alaniz sits with Peare Media founder, Kristen Hinman to discuss the world of PR and how any business can generate PR using a 3-step approach. Kristen’s background in PR was focused primarily on Celebrity Brands and getting them featured on major media...
Episode 2: Why You Should Charge For Consultations
In today’s episode we’re debunking one of the most common myths when it comes to your business: the idea that free consultations generate more business. From why giving away your services for free can result in fewer quality conversions to how to effectively leverage...
Episode 1: Are You A Client Converter?
My name is Michael Alaniz and I am the founder of a digital marketing agency in Southern California. I’ve spent the last 10 years combining my direct sales background with a passion for internet marketing. And through all of the online and offline strategies I’ve...
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