Most attorneys understand the challenges they face in regards to showing up in Google search results. There’s a lot of competition between law firms locally. It can be difficult to stand out, even when you know you offer top quality law services. How can you convince potential clients of your value? Get Google Verified! Google wants to present customers with the best results for their queries, leaving many attorneys asking how they can make the cut? Google has created a way to showcase the best attorneys in the business and you could be one of them.
Local Service Ads for Lawyers
Local Service Ads is something that Google rolled out with limited eligibility at first. This was so they could test the effectiveness and functionality of the service. They have now expanded its use, making it available to a variety of attorneys. Local Service Ads for lawyers show up at the top of google search results. In the past PPC Ads and top running organic search results appeared first. Now LSAs have taken priority. It isn’t easy to show up in the LSAs. Attorneys and law firms must go through a detailed process where they get verified on Google through Google Screened. These ads allow customers to connect with the firm directly through the ad, and add a level of credibility to the business that other attorneys without Google Screened approval lack. LSAs are currently available to 17 types of attorneys, some of those being:
- Bankruptcy law
- Business law
- Criminal law
- Disability law
- Estate law
- Family law
- Immigration law
- Labor law
- Litigation law
- Personal injury law
- Real estate law & more.
Why Attorneys Should Get Verified on Google
While the process for getting verified via Google Screened is challenging, the payoff is well worth the effort. Businesses who get verified can expect many benefits. The most obvious benefit is added credibility to your law firm. Google is essentially vouching for you, and customers trust Google to show them the most capable attorneys. In addition, having your business ad listed above all PPC Ads and organic results. It is rare that customers using the search engine venture past the 3rd Google results page. Being listed as one of the first results is bound to increase the traffic to your site. While an increase in traffic is always great, it’s not very helpful if the viewers are outside your service area. For this service, local is in the title. When you get Google verified and you get the Google Screened badge, your ads are shown to people in your local area who are searching for your type of services (ex: estate planning law in your city, Chicago). Not only is a Local Service Ads for lawyers increasing your traffic, but it’s sending you the right traffic to help your business grow. When you have an increase in traffic, you’ll see an increase in leads. LSAs make it easy for a potential customer to take action and contact your business. You’ll see an uptick in clients because of this service.
How to Get Verified on Google Screened
Learning how to get verified on Google can be overwhelming. It is a time commitment and you can’t set LSAs up overnight. If you’re an organized and credible business, however, you shouldn’t have much to worry about. The most time consuming part of the verification process is the background checks. If you are trying to get verified, your attorneys will undergo a civil and criminal background check. Your firm will also face a business background check. Attorneys’ state bar licenses must be verified in addition to business licenses. Google Screened also verifies that the law firm has positive Google reviews. If your firm doesn’t have a high star rating on Google, you will not be eligible for LSAs. To learn more about the verification process, go here.
As a marketing agency, we have plenty of experience working with attorneys and setting up Local Service Ads. If you want to improve your leads and get the recognition you deserve, get in touch with us here. We’re happy to answer any questions you have about Local Service Ads, Google Screened, or marketing in general.